Design Meets Goals
Designed to Perform
Design Drives Growth
Purpose Fuels Process
logo
designing
Career Trails: The Engineering
Behind the Mark
A Confident Mark for Job SeekersCareer Trails aimed to create an identity that felt both established and modern. The solution is a unified 'C-T' monogram with a briefcase icon integrated right into the negative space. This option turns a simple letter form into a clear visual narrative about career advancement and opportunities.
However, the true strength of this design is its construction. This logo, as shown in the grid view, was engineered rather than drawn freely. I created the mark using a strict geometric coordinate system. This mathematical approach ensures that every curve perfectly aligns with the vertical strokes, creating a sense of stability and balance that the human eye is accustomed to.
By limiting the design to this precise grid, I ensure that the logo retains its structural integrity and legibility at any scale, whether as a tiny mobile app icon or on a large billboard. The final identity is a combination of creative intuition and precise structural logic, complemented by strong Serif typography for authority.
Kalakriti Design Submission
Kalakriti: Synthesizing India’s
Artistic Diversity
A Competition Entry Celebrating Cultural SynthesisCreated for a design competition, the challenge for Kalakriti (meaning 'A Work of Art') was to distill the vast, complex tapestry of Indian heritage into a single, cohesive identity. The goal was not merely to assemble a collection of symbols, but to weave them into a unified emblem that felt deeply rooted in tradition yet structurally balanced for a contemporary context.
The Central Anchor: The Heart of the Logo
The silhouette of Nataraj, Lord Shiva's cosmic dancer form, serves as an anchor for the composition. I chose this figure as the focal point not only because it represents creation and energy, but also because of its inherent dynamic balance. Nataraj serves as a strong central axis, allowing the various regional art forms that surround it to flow energetically without the design becoming chaotic.
Integrating Regional Motifs
I carefully curated and stylized distinct regional motifs around the central figure to form a balanced circular framework. Integrating these diverse artistic dialects from tribal geometry to refined textile patterns required careful consideration of visual weight and negative space.
- Paisley (Mango Motif)
Integrated into the upper arc to symbolize prosperity and the timeless elegance of Indian textiles.
- Phulkari Patterns
These are inspired by Punjab's vibrant embroidery and add warmth as well as a handcrafted geometric texture.
- Warli Art
Uses simple, rhythmic stick figures to honor India's oldest tribal storytelling traditions along the lower curve.
- Kolam Designs
Takes inspiration from South Indian threshold patterns to create grounding symmetry and a sense of welcome ritual.
- Peacock Feathers and Lotus
These national symbols, which frame the base, add organic flow by representing vibrant grace (peacock) and purity rising from the foundation.
Harmonizing Color and Typography
To bring such diverse line work together under a single brand mark, I used a consistent palette of rich jewel tones deep magentas, royal purples, and peacock blues that evoked the festive warmth of Indian crafts. The Hindi word 'कलाकृति' was written in a bold calligraphic Devanagari script. The typography, placed centrally, bridges the gap between the figurative Nataraj and the surrounding patterns, bringing the design together to form a single unified circle of culture.